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View compareThe Science Behind Motiya
Our Approach
At Motiya, we blend heritage rituals with modern research. Each formula supports hair in three ways:
Anagen support
Ingredients that help nudge follicles toward the active growth phase, supported by preclinical and/or clinical studies.
Scalp ecosystem
Antimicrobial, antioxidant, and soothing actions that keep the scalp comfortable: an essential base for healthy-looking hair.
Fibre care
Emollients and conditioners that reduce breakage, increase slip, and improve shine, so the length you grow is the length you keep.
We're transparent about evidence strength: Human RCT (randomized controlled trial) · Human (non-randomized) · Animal · In vitro/mechanistic (lab) · Traditional
What the research says, ingredient by ingredient
HUMAN RCT
Rice Bran CO₂ Extract
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Our density and thickness anchor
Why we use it
Among botanicals, RB-SCE has one of the strongest human signals for visible hair metrics.
Evidence
- Human RCT (topical, 16 weeks): In adults with androgenetic alopecia, 0.5% RB-SCE significantly increased hair density and hair diameter vs. placebo and was well tolerated.
- Animal: RB-SCE and key components (linoleic acid, γ-oryzanol) induced anagen and increased follicle numbers in vivo.
🧪 Found in: Fortifying Shampoo Bar, Fortifying Conditioner Bar, treatment oils
HUMAN RCT
Rosemary Oil / CO₂ Extract
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Comparative human data
Evidence
- Human RCT (6 months, n≈100): Rosemary oil performed similarly to 2% minoxidil for hair-count improvements in androgenetic alopecia, with itching more common in the minoxidil group.
- Human (blend, alopecia areata): An essential-oil massage blend that included rosemary outperformed carrier oil alone, supporting the value of topical massage combined with aromatics.
🧪 Found in: All products
HUMAN RCT
Pumpkin Seed Oil
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Human RCT for hair count
Evidence
- Human RCT (oral, 24 weeks, n=76 men): Men with mild-to-moderate androgenetic alopecia who received 400 mg pumpkin seed oil daily saw a 40% increase in hair count vs. 10% in the placebo group. No adverse effects reported.
- Human RCT (topical, 3 months, n=60 women): Topical pumpkin seed oil significantly decreased hair shaft diversity and vellus hairs, and increased regrowing hairs, with results comparable to 5% minoxidil foam.
- Mechanistic: Pumpkin seed oil blocks the action of 5-alpha reductase and has antiandrogenic effects, a pathway relevant to hormonal hair thinning.
🧪 Found in: Hair Repair Oil, Soothing Hair Oil
HUMAN RCT
Tea Tree Oil
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Clinically proven scalp clarifier
Evidence
- Human RCT (4 weeks, n=126): A 5% tea tree oil shampoo showed a 41% improvement in dandruff severity scores vs. 11% for placebo, with significant improvements in itchiness and greasiness. No adverse effects reported.
- In vitro: Tea tree oil demonstrates broad antifungal activity, including against Pityrosporum ovale (Malassezia), the yeast most associated with dandruff. Its active compound, terpinen-4-ol, provides both antifungal and anti-inflammatory action.
🧪 Found in: Soothing Hair Oil for Dandruff
ANIMAL
Peppermint Essential Oil
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An anagen "spark" (preclinical)
Evidence
- Animal (4 weeks, mice): 3% peppermint oil increased follicle number/depth, IGF-1, and anagen induction, with hair-growth scores greater than 3% minoxidil in that model. Human trials are needed.
🧪 Found in: Soothing Hair Oil, Hair Repair Oil
ANIMAL
IN VITRO
Brahmi
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Ayurvedic scalp and follicle nourisher
Evidence
- Animal: Bacopa monnieri extract delivered transdermally showed markedly increased hair growth area in mice, with histological analysis confirming upregulation of hair-growth-related proteins, comparable to a commercial minoxidil product.
- In vitro/mechanistic: Brahmi contains triterpenoid saponins (bacosides) that influence collagen synthesis, providing nourishment to malnourished hair follicles.
- Traditional: A long-established Ayurvedic "medhya rasayana" (rejuvenating herb), used topically for centuries to treat dry scalp, reduce hair fall, and promote healthy growth.
🧪 Found in: Hair Repair Oil, Soothing Hair Oil
ANIMAL
Bhringraj
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Classic Ayurvedic support
Evidence
- Animal: Extracts of Eclipta alba accelerated entry into anagen, increased hair length, follicle counts, and skin thickness vs. controls.
🧪 Found in: Soothing Hair Oil, Hair Repair Oil
IN VITRO
Nettle Leaves
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Natural DHT pathway support
Evidence
- In vitro (2023): Urtica dioica leaf extract significantly downregulated 5-alpha reductase type II gene expression in human keratinocyte cells, the same enzyme pathway targeted by prescription hair-loss medications.
- Computational (2025): Phytochemicals from nettle identified six compounds with strong binding affinity to the 5-alpha reductase enzyme, supporting the mechanistic basis for traditional use against hair thinning.
🧪 Found in: Soothing Hair Oil
ANIMAL
IN VITRO
Hibiscus
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Potential 5-α-reductase pathway effects
Evidence
- Animal: Topical hibiscus extracts increased hair length and anagen follicles in rats.
- Mechanistic: Early work suggests inhibition of 5-α-reductase, the enzyme that converts testosterone to DHT, a pathway targeted by medical hair-loss therapies. Human topical data remain limited.
🧪 Found in: Treatment oils
IN VITRO
Castor Oil
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Fibre protection, lustre, and emerging PGD2 research
Evidence
- In vitro/mechanistic: Ricinoleic acid (90% of castor oil) has been shown to bind and inhibit prostaglandin D2 synthase (PTGDS), a compound found in elevated concentrations on the scalps of people with androgenetic alopecia. This represents a distinct pathway from DHT blocking.
- Clinical observation: Castor oil increases hair lustre (the contrast between hair strands), suggesting improved light reflection and strand coating.
- Anti-inflammatory: Ricinoleic acid demonstrates anti-inflammatory properties and antibacterial activity against common scalp pathogens.
🧪 Found in: Hair Repair Oil
HUMAN RCT (ORAL)
Amla
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Antioxidant scalp support; emerging human data
Evidence
- Human RCT (oral syrup, 12 weeks): In women with androgenetic alopecia, amla syrup improved anagen metrics vs. placebo. This informs biological plausibility but is oral, not topical.
🧪 Found in: Treatment oils
IN VITRO
Jasmine
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Ritual sensorial + scalp ecosystem
Evidence
- In vitro: Jasmine extracts/essential oil show antifungal and antibacterial activity (including activity against Malassezia, a common scalp yeast) and antioxidant effects, mechanisms relevant to scalp comfort. Human hair-growth trials are limited.
🧪 Found in: All oils (signature scent)
SAFETY REVIEWED
Sweet Almond Oil
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Fibre slip, shine, and scalp comfort
Evidence
- Safety & derm use: Independent cosmetic-safety panels conclude sweet almond oil is safe in current cosmetic use and widely utilised as an emollient to support barrier function and reduce dryness/roughness. Avoid if you have nut allergies.
🧪 Found in: Oils and conditioner bar
Why Motiya works as a system
Our sensorial profile turns care into a habit, and consistent daily use is exactly how the best botanical studies were conducted.
Density anchors
Rice bran + rosemary + pumpkin seed oil: three ingredients with human RCT support for visible density and diameter.
DHT pathway
Pumpkin seed, hibiscus, and nettle target 5-alpha reductase through different mechanisms. Castor oil adds a complementary PGD2-inhibition pathway.
Scalp ecosystem
Tea tree oil (human RCT for dandruff), jasmine (antimicrobial), and amla (antioxidant) for comfort, clarity, and balance.
Fibre care
Almond oil and castor oil for slip, shine, and length retention, so gains in density are visible along the length.
How the science maps to each Motiya product
Fortifying Shampoo Bar
Cleanses without stripping; supports the look of fuller, thicker hair over time.
Why it works: Rice-bran derivatives (density/diameter support) + rosemary (clinical comparative signal) + gentle surfactants for scalp comfort. Use every wash.
Soothing Hair Oil
Calms the scalp feel and supports a balanced environment; ideal for itchy, tight, or flaky-prone scalps.
Why it works: Tea tree (dandruff RCT), jasmine (antimicrobial), amla (antioxidant), hibiscus (5-AR signals), rosemary, nettle, and peppermint (cooling, massage adherence). Use 2 to 3 times a week.
Fortifying Conditioner Bar
Detangles, improves slip, reduces breakage, boosts shine.
Why it works: Emollient butters/oils (including almond oil) smooth the cuticle while rice-bran + rosemary keep the routine aligned to our growth-phase anchors.
Hair Repair Oil
Targets breakage, adds shine, and supports the appearance of density when used consistently.
Why it works: Pumpkin seed oil + castor oil (DHT + PGD2 pathways), almond oil for fibre slip, bhringraj + brahmi + peppermint for preclinical anagen support, layered over rosemary and rice-bran anchors. Scalp massage 2 to 3 times a week.
What to expect (and when)
Consistency window
Most botanical studies showing visible change ran 12 to 16 weeks (RB-SCE) and approximately 6 months (rosemary). That's our recommended commitment for a full cosmetic result.
Realistic outcomes
Cosmetic formulas can support the look of density and thickness, reduce breakage, and improve manageability. For medical hair-loss treatment, consult a clinician.
The Motiya ritual
1. Oil: massage into scalp/lengths (30 to 120 min pre-wash or overnight). 2. Cleanse: Fortifying Shampoo Bar. 3. Condition: Fortifying Conditioner Bar. Repeat regularly.
Scientific references (selected)
Our products are cosmetics, not drugs; we don't claim to treat or cure medical hair-loss conditions. Patch test essential-oil products; avoid use near eyes. Do not use almond-containing products if you have nut allergies. See product pages for full INCI lists and usage guidance.